Sales Leadership Coaching For Business Owners And Sales Executives.

Servicing Clients Across Ontario And Canada.

My Background


With 20+ years of sales leadership experience and a front row seat in some of Canada’s most competitive industries-automotive tools, equipment distribution, and national retail-I’ve seen what separates top performers from everyone else. It’s not talent. It’s the system behind the performance.

I’ve led sales teams, managed national accounts, and driven growth across brands including Bosch, Milwaukee, Rotary, Forward and Atlas. I’ve built budgets, coached reps, and navigated the pressure of hitting quota in tough markets.

Now I bring that real-world experience to sales leaders, business owners, and high-performing professionals who are ready to close the gap between where they are and where they want to be.

Based in Ontario, Canada. Coaching clients nationwide,

Services


Sales Leadership Consulting:

One-on-one coaching designed for sales leaders and business owners who want to build stronger pipelines, lead better teams, and hit their numbers with confidence. We work on strategy, mindset, accountability, and execution-so your results become repeatable, not accidental.

Sales Team Performance Consulting

Is your team leaving revenue on the table? I work directly with sales organizations to identify gaps, sharpen messaging, improve close rates, and build the habits and culture that drive consistent performance. Ideal for business owners and sales directors ready to scale.

Testimonials

I had the pleasure of working with Chad and I highly recommend him as a coach. His insights and strategies were invaluable in helping me take my business to the next level. He has a wealth of knowledge and a unique ability to customize his approach to fit my specific needs. Richardson's guidance helped me clarify my goals and priorities, and I saw tangible results in a short amount of time. I highly recommend Chad to anyone looking to grow their business.

— Mark D.

He is knowledgeable, empathetic and supportive throughout the coaching process. He provides practical strategies and actionable steps that are tailored to each individual's unique needs and goals. I have seen significant progress in my personal and professional life since working with Chad, and I am grateful for his guidance and encouragement. If you're looking for a coach who truly cares and helps you reach your goals, Chad is the perfect choice.

— Matt W.

we had the pleasure of working with Richardson as my business consultant and I must say, he is exceptional. He brings a wealth of knowledge and experience to the table and offers insightful solutions to complex business problems. He is highly organized and efficient, always delivering on time. Most importantly, he is a great communicator and was able to effectively convey his ideas to my team. I highly recommend Chad for any business consulting needs.

— Kumar T.

Sales Leadership coaching session - Picture This Coaching Ontario

ABOUT MY COACHING PROGRAM


My coaching helps individuals reach their full potential in both their professional and personal lives. I provide a supportive and accountability structure, helps individuals clarify their goals, and provides tools and strategies for achieving those goals. This can also improve communication skills, enhance decision-making abilities, and increase overall self-awareness and confidence. People seek coaching to overcome challenges, develop new skills, and achieve a greater sense of fulfillment and success in their lives.

Why Choose Chad

  • Real-World Sales Experience: I’ve carried the bag, managed the team, and hit the quota. My coaching isn’t theory - it’s built on 20+ years of field-tested sales leadership across national brands and competitive Canadian markets.

  • Results That Show Up On The Scorecard: We don’t measure success by feel-good conversations. We measure it by pipeline growth, close rates, rep retention, and revenue. Every engagement starts with clear goals and ends with real outcomes.

  • Coaching Built Around You: No generic frameworks or copy-paste programs. Your business, your team, your challenges-every engagement is customized to where you are and where you want to go.

If you are looking to improve your business operations or reach your full potential, contact Picture This Coaching & Consulting today. Our team is ready to help you achieve your goals and reach your full potential.